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The new Audi showroom spread over more than 15,000 sqm across six levels is determined by the core design intentions: dynamism, asymmetry and transparency. The asymmetric curves, used to communicate the sporty character of the Audi brand, create a three-dimensional environment to contrast with the organised ancillary areas and the clear rectangular volume of the building. This ensures the cars are presented to guests in focus.

The main brand values such as innovation, dynamics and openness are all reflected in the architecture of the showroom.

The organisational application of the showroom concept places the person and the product at the fore. The result is a straightforward, tidy showroom structure which gives customers the opportunity to appreciate all that is on offer in clearly divided segments.